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Thinking About Design

Design Thinking is the current buzz phrase, and yet it’s harder than ever for organizations to do. Everyone is under constant pressure to do more with less. As more companies fail to become the next Apple, and as we watch a freeze descend on the unicorns of Silicon Valley, the risk is that Design Thinking could be cast aside as another empty, meaningless phrase. But we can’t let Design Thinking fade away, just when we were finally beginning to appreciate the value of creativity and commerce combined. To make a difference in the world, we need to understand what Design Thinking is, and what it is not. Higher Education can play a valuable role in teaching people how to use Design Thinking effectively. We need to make sure that we have an interdisciplinary approach to Design Thinking to make sure it is effective.