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What is so hard about Science Communication?

Is it necessary for a scientist to be able to communicate science to the general public?

Is it possible for a lay person to understand any scientific issue? And why should we care to explain?

Is it possible for a scientist to learn to communicate science to the general public? Are there specific obstacles to science communication? How can they be overcome? Can we turn a science project into something that interests people? And what’s in it for the scientists?